One thing that I try to stress to my small business owner clients is that we live in an age where people can watch a video from anywhere!! It is a staggering truth that 25% of people watch videos on their phone, and that number is continuing to grow!

One of the main reasons video testimonials can help brand awareness, reinforce loyalty, and increase traffic to your website is because of the trust factor among potential consumers. This is due to the peer review and endorsement from that person. Positive endorsements from peers are easily relatable and have a great impact. It is the same reason you see people asking their friends where to find a good restaurant or what car to buy, they trust their peers.

Videos also have the capacity to go viral. Videos that are emotive, informative and of value can create buzz about your brand that can spread like wild fire. Distributing these videos to social networks like Facebook and YouTube as well as having them on your site can increase brand awareness.

So if you have videos for your business, good for you!! If you don’t, then you really need to get some because you are missing out on some very good potential business.

Red Leaf Films is a NC based video production and film company specializing
in wedding films, real estate tours, and commercials.  Red Leaf Films services
Charlotte, Asheville, and surrounding areas.